Long-time sponsors of Michael Milton, Uvex, is gaining market share with some
savvy advertising and public relations.
Uvex manufacturers a range of ski goggles, ski helmets, sunglasses and cycling
helmets and has been Michael's exclusive supplier for more than seven years.
The company will soon feature Michael in a print advertising campaign to appear
in The Ski Mag, in readiness for what Uvex is confident will be a bumper
Australian ski season.
Uvex representative, Andy Boydell, said the company is proud of its
relationship with Michael who is their key on-snow ambassador.
"Michael really is one of this country's greatest ever skiers and we like to
think Uvex products played a part in his success. He's a great ambassador for
our range and has a genuine interest in product development.
"This year's ski season is shaping up as one of the best and Uvex is keen to
increase brand awareness," said Boydell.
Michael's story and his partnership with Uvex was also recently featured in
TecTorque, a magazine published by Blackwoods, the nation's leading supplier of
industrial and safety products.