MICHAEL MILTON will feature in a clever TV campaign to help raise funds and
awareness of childhood cancer.
The advertisement - already being seen on some channels - takes a fairy
tale format which is also reflected in a print and direct mail campaign.
For the months of September and October
Children's Cancer Institute Australia for
Medical Research (CCIA) is asking Australians to help raise $10 million for
the development of the Lowy Cancer Research Centre so that they can move
one step closer to defeating childhood cancer within the lifetime of a
child born in 2020.
Each print advertisement shows children struggling with the reality of
cancer, with the appeal, "Every child deserves to live happily ever after.
The nursery rhymes themselves come from an era in which children struggled
with disappointment and dreariness.
Click here to see
the TV advert featuring Michael.