Canberra's number one roofing specialists, reACT Roofing, is the latest
company to sponsor Michael.
The company celebrated the new partnership with Michael and the entire
reACT team before filming a new television commercial which ACT residents
would have recently seen on-air.
Co-Director, Gary Reid, said reACT had Michael in mind for their new
advertising campaign but a simple call for a quote to fix his roof spurred
them into action.
"Michael is a great fit for our growing company. He's a real local hero
with a great profile and his list of achievements is staggering. People
associate Michael with success and that's important to us but he doesn't
take himself too seriously," said Gary.
Established in 2000, reACT Roofing already has the lion's share of the
roofing repair business in the ACT. Like Michael, the reACT team likes to
keep things simple.
"We saw a need for a quality roofing repair business in the ACT and filled
it. There's nothing complicated about it. We offer good prices and good
service. That's it," said Reid.
Milton agrees: "I needed someone to fix my roof. After that initial phone
call, it was all over within a week and I'd signed a new sponsor as well.
No fuss, no nonsense."
The new reACT Roofing television commercial went to air the day after
Michael was announced 2007 ACT Australian of the Year.
"We acted quickly once we found out," said Reid with a smile. "We'd
finalised the partnership well before then so it was a great bonus."
The reACT sponsorship deal will see Milton featured in the company's
television commercials for the next 12 months.