MILTON TOP SECRET GUEST SPEAKER
Sat 24/3/07: Michael Milton was the keynote guest at a last night's showcase dinner to sell Canberra as a conference and meeting destination to 20 interstate guests and their partners.
The 'Top Secret' dinner was part of a jam-packed three-day program designed to allow potential buyers to sample the finest in local produce, accommodation and attractions. The schedule included a site inspection at the Australian Institute of Sport, a tour of the National Museum and hot air ballooning over the nation's capital.
For many, Friday night's dinner during which Milton was interviewed by local media personality Andrea Close, was the highlight. He talked about speed skiing, cycling, mountain climbing and trekking.
"The interview format can work really well in a more informal setting where people know each other. The unpredictability of an interview can produce the best and funniest content," said Milton who travels all over the country speaking for corporations, schools and non-profit organisations.
The Top Secret weekend, now in its 11th year, is the highest profile and most aggressive of the Canberra Convention Bureau's marketing activities and has historically resulted in tens of millions of dollars of delegate expenditure which goes straight into the Canberra community.
It offers a chance to impress interstate buyers and encourage them to consider Canberra as a meetings destination. Delegates are selected from a broad range of sectors and have either never been to Canberra or have not returned for several years.
For more information about Canberra and the Canberra Convention Bureau, go to www.canberraconvention.com.au