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"These guys are seriously cool. They make cutting edge, quality cycling gear that looks great, feels great and lasts forever. I am still loving and wearing my first ever pair of 4SHAW socks. Just awesome."

There are a lot of things to love about cycling and the biggest thing is a deep passion for watching the world roll by under your own power. At 4SHAW we're unashamedly proud to be passionate and excited about cycling. We're connoisseurs of two wheels, here and now but we also appreciate our riding past.

Every form of riding deserves respect and and we make products which are unfailingly designed and made as love letters to the best sport in the world. Our gear is designed from the ground up to be; high quality, rider tested and approved, high falootin', carefully engineered and of course, super sharp looking.